Jingles - Tesco jingles are a part of intellectual property owned by Tesco.
Pictures - Any pictures taken by Tesco themselves for advertisement purposes
Music - Any music played by Tesco during advertisements cannot be used by another organisation, unless they pay royalty.
COPYRIGHT - The right to prevent another organisation or third party from caliming profits from your work or using it at all.
ROYALTY - Paying an organisation to use a property that belongs to them and is copyrighted.
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